We donate 3.44% of our profits to the Natural Beekeeping Trust to help raise awareness of intensive honey harvesting and how to protect bees
B-AMAZING is a small business with a social conscience. We donate 3.44% of all our profits to the Natural Beekeeping Trust, which promotes bee awareness.
Why? We would not be able to make our products without bees, which are in danger of succumbing to disease because of lowered immune systems and mite infestations. We believe this may be caused by intensive honey harvesting, with bees being fed sugar.
What about our product name? Oh, we wondered when you’d get round to asking. Well, it’s the optimum temperature for a brood to thrive in the heart of the beehive.
CICs use their assets and profits for social good. We chose to be one because we believe a company should benefit the community it operates in as well as the people who work for it (much like the social structure and environmental impact of a bee colony). Our employees are also its members, and statutory clauses guarantee that members retain control of the company. These clauses are unique to a CIC and prevent demutualisation or profits being paid to directors and members without a system of checks and balances.
Limitations on dividend and interest payments to shareholders and financiers ensure the company can make a profit, but our focus remains on benefiting the community. Our bank is the London Community Credit Union. Credit unions are local not-for-profit co-operatives that are owned by the people who use them and are run for their benefit, with any profits shared between members.
When you buy from us you can be sure that not only are you helping to preserve bees but are having a positive economic impact.
Honeybees collectively fly 37,500 miles, roughly one-and-a-half times around the earth, to yield one pound or 500 grams of honey. And 10lbs of honey yields just 1lb of wax.
Much of contemporary bee-keeping can be compared to the battery farming of chickens. Bees’ honey is harvested by humans and replacement sugar then fed back to them, with little thought given to their welfare.
If you are interested in bees, plant bee-friendly plants, with different varieties for different seasons, so there’s year-round food. Start using the word bee-tender rather than bee-keeper. We don’t own bees; we can only try to tend to their needs. Then, if we’re really lucky, there may be a little honey left over for us to savour.
The Natural Beekeeping Trust is trying to change attitudes. This is why 3.44% of our profits go to them.
We want to be an enterprise where conscious people work and enjoy their lives. Our aim is to create a business model where everyone earns equal shares of income in line with the number of hours they contribute. This creates a product that is genuinely successful and feels good to use.
Treat skin products as you do food and only buy what you can use within two months. We’ll reuse your empty jars. For every six you post back to us, we’ll send you one full jar, product of your choice, for free.
Honey Balm is the original B-AMAZING cream. I have very sensitive skin that flares up if ingredients are too strong, too oily, or chemical. I was learning about bee-tending and knew about the antiseptic, healing properties of honey and that wax acts as a barrier, protecting the skin from the elements.
The most balanced oil that I know is prunus armeniaca (apricot kernel oil), so I suspended beeswax and honey in it and the result is this superb soothing Honey Balm. The scent of a warm beehive in summer rises up, calming you and your skin as it glides on. It’s still the main moisturiser that I use, augmented by various others in the range, depending on mood and how my skin feels.
If you have combination skin or a sensitive area, don’t rely on one cream alone as the solution, choose carefully and use two as I do. Use Honey Balm where your skin is particularly sensitive.
Enjoy the scents as you apply our creams, calming you and your skin as it glides on.
Elka de Wit, founder